This is a project that I did to rebrand Creature Skateboards. I grew up skateboarding in the 90s, long before it was socially acceptable. Creature was always a brand with a grimy and rough image. I thought it would be interesting to work on a project taking Creature from the outsider's brand to a clean and contemporary label that could be sold alongside any higher end clothing or lifestyle company, much the same as how skateboarding is now marketed in a clean way through energy drinks, or almost any other youth oriented media. These are the original Creature designs to show where the style and overall feel.